Nikita Dragun, with millions of fans and followers on various social media channels, has consistently been in the spotlight due to her involvement in drama. In spite of these controversies, she has amassed a staggering net worth in the multi-millions.
Her path in the makeup industry has been greatly enhanced by her substantial online presence. As she rose to fame, she also earned a considerable amount of money; let’s dive deeper into her story.
Quick Facts
| Full Name | Nikita Dragun |
| Age | 29 years old |
| Date of Birth | January 31, 1996 |
| Nationality | Belgian-American |
| Profession | YouTuber |
| Height | 5'3" |
| Net Worth | $3 Million |
Nikita Dragun's Early Life, Parents, and Family
The internet personality was born on January 31, 1996, in Belgium. She was raised in Springfield, Virginia, in a diverse family. Her father, who is Vietnamese, served in the Vietnam Army for 33 years, while her mother is Mexican.
Dragun, whose real name is Nikita Nguyen, has caring parents who have made occasional appearances on her YouTube channel. She has three brothers and sisters.
By the time she was in preschool, the YouTuber recognized that she was different. She never wanted to take naps and always preferred to wear a dress and look pretty. After her teacher contacted her parents, she began dressing as a girl.
In high school, Dragun could no longer conceal her identity. She mentioned that she embraced her trans identity during her college years. Initially, she went by a different name, Nicole, but that was short-lived, and she is now primarily known as Nikita.
How Much Is Nikita Dragun's Net Worth? Income and YouTube Counts
Dragun has amassed a total net worth of $3 million. She began her journey as an aspiring model in 2012 and engaged in the modeling industry for the subsequent four years. Following that period, she shifted her focus towards her passion for makeup. This pivot led her to establish her own YouTube channel.
On her eponymous channel, the social media influencer mainly shares content related to makeup application, cosmetic surgery, fashion videos, ASMR, and more. She has collaborated with prominent makeup artists like James Charles and Bretman Rock. Additionally, she has documented her gender transformation journey and has produced Q&A videos addressing questions about the transgender community and the associated process.
Her channel currently has 3.36 million subscribers and features 88 videos that have collectively garnered over 187 million views. According to Social Blade, Dragun earns between $42 to $677 monthly, and between $508 to $8.1K annually. Reports indicate that her earnings from her channel approach $500K.
As her YouTube presence grew, she began to attract endorsement deals, which further enhanced her wealth and propelled her career as a social media influencer.
Nikita Dragun's Business Venture
Beyond YouTube, Dragun saw a spike in her Instagram following and began to secure larger sponsorships. She has 13.8 million followers on TikTok and 7.9 million on Instagram. Additionally, Quora states that her yearly income is estimated to be around $500K.
Moreover, Dragun also generates significant revenue from her OnlyFans account, where she charges $19.99 a month for her photos and videos. Given all these sources of income, it’s clear why Nikita Dragun’s net worth stands at an impressive $3 million.
YouTube is just one of Dragun's income sources; she also earns a substantial amount from her various business endeavors. Following the growth of her social media following, the makeup artist founded her cosmetics brand, Dragun Beauty.
Having obtained her degree from the Fashion Institute of Design & Merchandising, Dragun established the company with a focus on products designed specifically for individuals with darker skin tones. Additionally, her brand features vegan and cruelty-free cosmetics targeted primarily at the transgender community.
Moreover, her makeup line "Nikita Dragun Beauty" was launched in 2022, offering premium cosmetic products inspired by her distinctive styles. She has also worked with well-known artists like Iggy Azalea, Doja Cat, and Kim Petras in music videos, and she released her debut single, 'DICK.'
On March 21, 2020, her docuseries 'Nikita Unfiltered' premiered. She has made numerous appearances on shows such as Escape the Night, The Real Housewives of Beverly Hills, and Hype House. Through these various projects, Dragun has built a significant net worth.